Digitally elevating higher education

Clockwork is a Minneapolis-based experience design and technology company. We offer a unique mix of strategy, design, and technical expertise to help higher education organizations streamline processes, serve diverse audiences, and increase engagement through human-centered design thinking.

Thought leadership in higher education

For nearly 20 years we've helped organizations, including those in higher education, transform their businesses through technology.

We take a 360-degree view of your organization to align the people, processes, and tools to solve the unique challenges universities face in this ever-evolving space.

We help cultivate divergent thinking and collaborative problem solving to tap into new ideas. We partner with internal teams and resident experts to discover expanded opportunities for your products or services. We make sure that every day is a day moving forward.

Whiteboard strategy session

Multiple voices

We’re sensitive to the requirements of supporting an overarching brand and the nuance of sub-branding for schools/departments. We structure solutions to support both robust technical architectures as well as brand, voice and tone alignment.

Diverse audiences

We bring an understanding of the audiences that shape this space: students, parents, school counselors, alumni/donors, and internal faculty stakeholders. This allows us to create engaging experiences and compelling content strategies that drive specific engagement.

Complex management

We know content creators have a variety of roles and responsibilities and have limited time to create and manage content. Paired with sub-par content management systems, building digital systems can turn people away, rather than exciting them. We think holistically about how technology administration and content governance enables advocates to foster positive change.

Our services

Business transformation

  • Innovation strategy
  • Customer experience design
  • Product exploration & strategy
  • Organizational change management
  • Service design

Digital & technology consulting

  • Digital transformation & strategy
  • Digital thinking assessment and development
  • Infrastructure and systems design
  • Systems audits and evaluations

Experience design & product development

  • Digital product development
  • User experience architecture
  • Content strategy and content design
  • Custom software & app development
  • DevOps

Our experience

Whether we’re consulting or coding, we help clients thrive in the digital era. Think of us as an extension of your team.

We help you create human-centered outcomes with technology. Our strategists, engineers, designers, and product managers bring multi-disciplinary thinking to every problem. Here are some examples of ways we've helped some of our higher education clients. 


University of Minnesota

College of Liberal Arts

We worked with the College of Liberal Arts to turn 45,000+ web pages into a positive and useful experience for their internal and external audiences. We created a content workflow and governance to guide and enforce content creation, approval, and maintenance processes.

College student studying

University of Minnesota

Office of the Vice President of Research

We planned and implemented a new content strategy and website design, consolidating many sites to one, to better communicate research capabilities and attract research opportunities for the University of Minnesota Vice President for Research. Using our human-centered approach, we created user-flows and tailored content to support their three primary audiences while assuring the platform implementation met WCAG 2.0 AA compliance.

Laptop website example

Hamline University

Digital strategy and discovery

To guide the digital transformation of Hamline University's website, we worked with the university marketing team, faculty, staff, and partners to develop a strategic framework. This framework is being used to create alignment on project vision and guidelines, and to keep their team on a shared path to achieve overall goals as their new digital ecosystem is created.

Mobile device website example

Let’s chat

We’d love to hear from you.

Tell us about your idea and how we can bring it to life together.

Luke Vestrom

Luke Vestrum 
V.P. Solutions Development
luke@clockwork.com